Our story
Confidence grew through having a go.
Twelve Tides started with our family: early mornings at sport, weekends by the ocean, and plans that usually involved getting outside.
As our kids grew up, we watched them discover what they loved. They competed, made friends, got things wrong, tried again and found their own way. Some of the best memories happened between the big moments: on the way to a game, after a swim, or out exploring somewhere new.
That's the spirit behind Twelve Tides. We're building a surf, active and lifestyle brand for young people finding their own rhythm. Clothes for moving, swimming, hanging out and switching off. For days with a plan and days that take an unexpected turn.
To us, living fully means making room for the things that make you feel alive: a challenge, an adventure, time with your people, or a quiet moment to reset.
Our story began with our family. We want Twelve Tides to become part of yours: the places you go, the things you try and the memories you make along the way.
What we make
Sweat
Fitted shorts, bike shorts, bras, tanks and layers for training, running and anything that gets you moving.
Swim
Bikinis, rash tops, swim shorts and boardshorts in colours made for the water.
Sleep
Pyjama sets, night tees and checks with prints worth getting up for.
Street
Tees, sweats, parachute pants and the Coastal Sherpa, for everything between the plans.
Life moves. Make it yours.
Get in before launch.
Shop 48 hours early, get 15% off your first order and go in the draw to win the launch wardrobe.